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All Week!

Here it is . . . quick and to the point:

Period 1, 2 and 5-Marketing:
You will be slammed with selling. I will help you learn what you need to make your Jones presentation and effective sales presentation.

Period 3-Retail:
It's about the performance competencies and preparing for the state test.

Period 7-Advanced Marketing
Just get your project done!

8 December 2009

Period 5-Marketing
Covered Chapter 19 in class and you received an assignment about pros and cons of a particular media and a rate card (one paper per team)

Period 6-Leadership
Performing rescues(see Facebok)

Period 7-Advanced Marketing
Discussed your presentations and work on projects.

7 December 2009

Period 1 and 2-Marketing
Covered Chapter 17 and began 19 as well. Period 1 had an assignment with pros/cons of media. Period 2 lucked out!

Period 3-Retail
Begin next time with term project/performance competencies

3 December 2009

Period 1 and 2-Marketing

Assignment today:
Each company will develop a quiz for Chapter 17-Promotional Concepts and Strategies. The quiz will include a MINIMUM of:

•5 True or False questions
•5 Multiple choice questions
•5 fill in the blank questions
•10 Matching questions

After you create the entire quiz, create a copy of it and then go through and include the answers in BOLD. This will be the key. Also, on the key, provide the PAGE where you found the answer.

Print a copy of both the quiz and the answer sheet and turn it in to me by the end of the period.

EACH person in your company is responsible for knowing the content (that means the answers!) of your quiz

Format guides:
10 point text
a “plain” font
On the top of the quiz include the name of your company, and a place for the name of the person taking the quiz.

Questions? Ask me!

2 December 2009

Period 5-Marketing

Assignment:
Each company will develop a quiz for Chapter 17-Promotional Concepts and Strategies. The quiz will include a MINIMUM of:

•5 True or False questions
•5 Multiple choice questions
•5 fill in the blank questions
•10 Matching questions

After you create the entire quiz, create a copy of it and then go through and include the answers in BOLD. This will be the key. Also, on the key, provide the PAGE where you found the answer.

Print a copy of both the quiz and the answer sheet and turn it in to me by the end of the period.

EACH person in your company is responsible for knowing the content (that means the answers!) of your quiz

Format guides:
10 point text
a “plain” font
On the top of the quiz include the name of your company, and a place for the name of the person taking the quiz.

Questions? Ask me!

Period 6: Leadership
Many presentations. We're learning.

Period 7: Advanced Marketing
Yes, time is still passing. Are you?

1 December 2009

Period 1 and 2-Marketing
We looked over Chapter 21 on distribution and had a friendly competition between companies. Balance of time on parts 5 and 6 due next class.

Period 3-Retail
Competed Chapter 6 in SSO book.

30 November 2009

Period 5-Marketing
Read Chapter 21 on distribution (place) and then had a little contest between companies.

Period 6-Leadership
Several of you had a chance to make your presentations. Interesting how you knew exactly what you did well and what you needed to improve!

Period 7-Advanced Marketing
tick tick tick tick

24 November 2009

For all Marketing classes (Periods 1, 2, and 5)

ASSIGNMENT: Parts 5 an d 6 of the Jones Project will be due on Dec. 3/4 in class. These are very important sections. Part 5 requires your PROTOTYPE to be completed. Yes, like any section you may make changes before the final project. Write these sections up in paragraphs as other sections. You may, when appropriate, use bullet points.



PART 5: PACKAGING AND LABELING
• Develop a realistic package for the NEW product.
• Explain how the package utilizes the functions of packaging and explain the package’s value to the company and the target market.
• Promoting & Selling the Product
• Defining Product Identity
• Providing Information
• Meeting Customer Needs
• Ensuring Safe Use
• Protecting the Product

• Explain how the package utilizes Environmental and/or Cause packaging. Explain its value to the company and the target market.
• Explain the form of the NEW product’s package. (skin, blister, aerosol, flexible, shrink wrap, multi, aseptic, dispensing)
• Explain the 7 pieces of information on the NEW product’s label and the value to the company and the target market.
• Product Illustration
• Product Guarantee
• Dates
• Storage Information
• Weight Statements
• Manufacturer’s Name and Address
• Universal Product Code



PART 6: PRICING
• Explain the total cost of the NEW product prototype. Prototype cost ______
• Explain in detail the Pricing Concept that was used to create the channel member price and the MSRP price of the NEW product.
• Demand-Oriented Pricing
• Cost-Oriented Pricing
• Competition-Oriented Pricing

• If Cost-Oriented Pricing concept was used…
• Explain in detail the factors that influenced the cost of the NEW product being mass-produced. Mass produced cost ________per unit
• Cost of raw materials
• Cost of labor

• If Demand-Oriented or Competition-Oriented concept was used…
• Explain in detail the factors that influenced the price of the NEW product to channel members. Channel Member price ________per unit
• Cost & Expenses
• Competition
• Supply & Demand
• Government Regulations…(price fixing, price discrimination)
• PLC…(skimming, penetration)
• Explain in detail any pricing techniques that were used to come up with the MSRP.
• Psychological…odd, even, prestige
• Discounts…quantity, discounts

• Provide the following costs:
• Cost to the Manufacturer $ __________
• Cost to the wholesaler/distributor $ __________
• Cost to the Retailer $ __________
• Cost to the Consumer $ __________

20 November 2009

Periods 1 and 2-Marketing
Very short day. Took a quiz and bolted for the next class.

Period 3-Retail
Very short class, but enough time to clean the store and wonder who dropped the ball on Chic-fil-A???

19 November 2009

Period 5-Marketing
Assignment: Select a “product.” Generic in terms of NOT a specific brand.

Find several (3-5) different brands of essentially the same product (meaning it solves the same problems or fills the same needs.)

Provide the name of the product and provide the price as found on one web site.

Next, select one of the products above (specific brand) and see how many different prices you can find on the internet for that item. Provide the site/store and the price.

Period 6-Leadership
Watched the rest of Radio and discussed it. Had time to practice presentations--although most chose not to.

Period 7-Advanced Marketing
The projects continue, and time continues to run out!

18 November 2009

Period 1 and 2 Marketing
We covered Chapter 26 on Pricing and discussed what you needed to take from these chapters for your Jones Project.

Period 3-Retail
Discussed the worksheet from previous class and a “handbook” for the store.

17 November 2009

Period 5-Marketing
Covered Chapter 26 on Pricing Strategies and discussed what you needed to include in your project in terms of price.

Period 6-Leadership
Radio-Part 1 (practice your presentations next time)

Period 7-Advanced Marketing
Discussed what makes a quality project and the excuses we are making. Be careful not to confuse activity with accomplishment!!

16 November 2009

Period 1 and 2-Marketing
We discussed pricing of the Jones project and then spent the remainder of the period working on that aspect of the project.

Period 3-Retail
Chapter 4 in School Store Operations book

13 November 2009

Period 5-Marketing
We discussed pricing and you began the process of determining the priced to produce your product.

Period 6-Leadership
We discussed the Ethical Decision Marketing activity, details of your presentation and made plans for next week.

Period 7-Advanced Marketing
Dew Tour discussion followed by project time.

12 November 2009

Period 1 and 2-Marketing
We covered the chapter on pricing (Chapter 25). Well, we covered most of it. You need to finish it up on your own time.

11 November 2009

Period 5-Marketing
We covered the chapter on pricing (Chapter 25). Well, we covered most of it. You need to finish it up on your own time.

Period 6-Leadership
Discussion on Ethical Decision Making. Or at least that’s what it seemed like!

Period 7-Advanced Marketing
Project time!

10 November 2009

Period 1 and 2-Marketing
Completed Purple Cow assignment. Learned about the Free Laptop Program.

Period 3-Retail
Cleaned and prepared materials for the daily specials

9 November 2009

Period 5-Marketing
We took a quiz on Chapter 31 and you were given the LAST Purple Cow assignment. Learned about the Free Laptop Program.

Period 6-Leadership
We heard your summaries from Success magazine. You were given a new assignment. Details on our facebook page.

6 November 2009

Period 1 and 2-Marketing
Took a quiz on Chapter 31.

5 November 2009

Period 5-Marketing
We spent the day completing a Brand Extension activity.

4 November 2009

Period 1 and 2-Marketing
We did a class activity on Brand Extension. It was done in pairs.

Period 3-Retail
Worked on Gitomer and the new daily specials

2 November 2009

Period 1 and 2-Marketing
Discussed new guidelines for 2nd term. No late work will be accepted unless there is an excused absence. All work must be turned in as a hard copy (no more email).

Discussed Chapter 31.

Part 4 of Jones due WEDNESDAY

Period 5-Marketing
We had a quiz on Chapter 30 and you were assigned to complete Part 4 of the Jones Project.

Period 6-Leadership
Get ready to more fully understand what empathy means!

Period 7-Advanced Marketing
The push on projects begins.

26 October 2009

Period 1 and Period 2-Marketing
We had a quiz on Chapter 30 and you were assigned to complete Part 4 of the Jones Project.

Period 3-Retail
We did the peer, self, and Manager evaluations today.

22 October 2009

Period 1 and 2-Marketing
After silent reading you read chapter 30 and then completed a worksheet (due next class). We also took cared of registration for the Syracuse Invite and The Power of Leadership.

Period 3-Retail
We made plans for changes in the shifts , managers, etc. as well as new menu items.

21 October 2009

Period 5-Marketing
We covered reading chapter 30 while I spoke with you each individually re: activities and opportunities.

Period 6-Leadership
Each of you selected an article from Success Magazine to prepare for an unannounced “report.” You are to be ready to summarize the article and tell how to apply the concepts.

Period 7-Advanced Marketing
You evaluated your progress and accomplishment in the class and we discussed several activities and opportunities.

20 October 2009

Period 1 and 2-Marketing
Begin with 10-15 minutes of silent reading.

Allow a maximum of 8 students to register for Power Lunch on the form found on the desk. Tell them they may not sign up if they attended the first Power Punch.

Give them the article on Teen marketing: Why Apple's the master. This will give them insight into the segmentation part of the assignment.

Next, Companies/Teams should complete Part 2 and Part 3 as shown below. They all have this on their original Jones Project packet. Should be typed and handed in with Part 1 on THURSDAY!

Period 3-Retail
Begin with balancing drawers and stocking the store and reading from Gitomer

Examine the materials that they collected last period and come up with recommendation for changes to be made at The Point. If they do not have enough materials a search of DECA school store will reveal many more sources.

Suggest-strongly—that cleaning up the back room the way it was a week ago might make life a little easier on them when I return!

19 October 2009

Period 5-Marketing
Begin with 10-15 minutes of silent reading.

Give them the article on Teen marketing: Why Apple's the master. This will give them insight into the segmentation part of the assignment.

Next, Companies/Teams should complete Part 2 and Part 3 as shown below. They all have this on their original Jones Project packet. Should be types and handed in with Part 1 on WEDNESDAY! They may use the lab next door if it is available.

Period 6-Leadership
Have students split into three teams. Using the book “Building Leaders for Life” each team is to prepare a lesson to teach the rest of the class. They choose the topic and lesson.

Period 7-Advanced Marketing
They have projects to work on. Brandon is in charge of having the store ready to open. He will have to balance out the drawers during class.

Advanced Marketing Evaluation

Please complete the attached form and turn it in to Mr. McCauley

14 October 2009

Period 1 and 2-Marketing
We discussed the terms from Chapter 30 using Apple and their product mix as the example. Then, each company/team completed a product mix from a company of their choice.

Period 3-Retail
Discussed Gitomer and Loyalty. Some good insight showed by a few of you . . .

MARKETING ASSIGNMENT

Please follow this link to complete a short survey. Must be completed before your next class period . . .

13 October 2009

Period 5-Marketing
1. Students begin with silent reading of Purple Cow for first 10-15 minutes of class. Silent is the operative word.
2. When done read handout #1 (Positioning”) as a class.
3. When that is complete give them handout #2. As a COMPANY (one paper per company) have them complete the Product Positioning Template for the new product they are introducing. Emphasize the need to concise but clear statements.

Period 6-Leadership
1. Most of this class will be with me. They also begin by reading an assigned book.
2. Next, have them take the 3-ring binder “Building Leaders for Life.” They are to go through this and look for a lesson that THEY can teach to the rest of the class on THURSDAY. Help them with any materials they may need.

Period 7-Advanced Marketing
1. These students have projects to wrok on and should have plenty of things to do. They may use the lab next door if necessary. Key is on the desk.
2. They are also responsible for getting the store ready to open (Brandon Estoque).

12 October 2009

Period 1 and 2-Marketing
We read/listened to an article on Positioning. Then you read the chapter on Product Planning (Ch. 30) or at least you will have completed it by next class period.

Period 3-Retail
The rookies did chapter 3 in the SSO book and the veterans worked on a staff evaluation process.

7 Octiber 2009

Period 5-Marketing
Took a company/team quiz today. Three companies did well. The others—not so much! You were given an assignment to take a collection of data ant provide the findings and recommendations. (TYPE IT!)

Period 6-Leadership
An exercise in consensus building and synergy. You did pretty well. Remember the assignment—what did you learn from the exercise (TYPE IT!)

Period 7-Advanced Marketing
Next class is D-Day. Better have your contact info!

6 October 2009

Period 1 and 2-Marketing
Caught up on projects: Jones Part 1, online survey even the Purple Cow.

Period 3-Retail
Crazy day. Stock. Clean. Read. Work

5 October 2009

Period 5-Marketing
We spent today completing the online survey. Remember, the link/URL must be sent to jmccauley@dsdmail.net Include your period/assignment/name

Period 6-Leadership
I am afraid to tell you want we talked about today  OK, we talked about fear and worry and the need to manage such emotions.

Period 7-Advanced Marketing
Worked on our projects. Be prepared next class to discuss where you are at with your project.

30 September 2009

Period 1 and 2-Marketing
After the silent reading you picked from the following:
•Continue to work on Purple Cow and complete their assignments
•Create a survey on freeonlinesurveys.com The purpose of the survey is to help with their Jones Soda Project. When done you can email the link to me (jmccauley@dsdmail.net)
•Finish the Alternative Assignment since they are not attending the Ropes Course.

Period 3-Retail
Cleaned and read from Gitomer

28 September 2009

Period 1 and 2-Marketing
We discussed the due date for the first TRHEE worksheets of the Purple Cow. They are due by 11:59 PM on 1 October. That is also when the ropes course alternative assignment is due. See below for how to send it to me.

Collected the sample surveys (from those who had them!!) and then completed a worksheet on Chapter 28.

Question of the day: How can you have the class period to complete the assignment and NOT turn it in???

Period 3-Retail

Discussed the manager specials and handed out a new assignment. Started reading Gitomer on Customer Satisfaction (Worthless) . . .

Purple Cow Reminder

The first three of your Purple Cow worksheets are due by Midnight, October 1, 2009. Yes, I realize we do not have school that day. You can turn it in early (gasp!) or turn it in electronically.

To send it to me via email do the following:
Address it to: jmccauley@dsdmail.net
In the Subject line put: Period X, Your Name, Name of Assignment

(for those who are reading either early in the morning or late at night--you will replace the X with your class period and replace Your name" with--you guessed it--your actual name!

25 September 2009

Periods 5-Marketing
Discussed Chapter 28 and 29. Read the parts we did not cover. Bring a sample of a survey to class. You may use one from the internet or one you pick up at a business. REMINDER: Ropes Course on Wednesday. If you are not going to the Ropes Course be sure to get all the points for that day by completing the alternative assignment (linked on this page down the right side of the page under Marketing section.)

Make sure each company has an account with FreeOnlineSurveys.com.

Period 6-Leadership
Watched a Leadership Video. Tell me about it on Facebook!

24 September 2009

Periods 1 and 2-Marketing
Discussed Chapter 28 and 29. Read the parts we did not cover. Bring a sample of a survey to class. You may use one from the internet or one you pick up at a business. REMINDER: Ropes Course on Wednesday. If you are not going to the Ropes Course be sure to get all the points for that day by completing the alternative assignment (linked on this page down the right side of the page under Marketing section.)
Make sure each company has an account with FreeOnlineSurveys.com.

Period 3-Retail
We covered responsibilities, records o f balancing the drawer and did the next chapter in SSO book.

22 September 2009

Period 1 and 2-Marketing

We completed Part 1 of the Jones project, and in many cases created your company logo. I will post them on the assignment blog so you can make comparisons! Assignment: read Chapter 28.

Period 3-Retail

Finalized plans for the survey (thanks Willis) and the Chic-fil-A promotion (thanks veterans!)

Extra Credit for Marketing (click here)

If you want extra credit you can pick up a copy of Dimensions from me in class. Then simply click on the above link (it is also linked under the Marketing section in the column to the right). Complete the form and turn it in. It's that easy! Be sure to give complete answers.

21 September 2009

Period 5-Marketing
A little bit of Larry Winget goes a long ways!

Period 6-Leadership
We reviewed your goals (get specific!) and then had you introduce the books you are reading.

Period 7-Advanced Marketing
Discussed the direction of the class as we enter a new unit—one that may last the rest of the year!

18 September 2009

Period 1 and 2-Marketing
Short day. Watched Larry Winget. Shut up, stop whining and get a life!

Period 3-Retail
Reviewed concerns including orders, working the entire shift, etc. We can do better.

17 September 2009

Period 5-Marketing
We did our silent reading and then I paid those who volunteered their thoughts. Next, we took a quiz. Here is the key: You will do better on a quiz if you actually READ the chapter. And if you actually STUDY it--look out!

We discussed the chapter further and then talked about the different products your teams picked.

Period 6-Leadership
Shut Up, Stop Whining and Get a Life . . . tell me about it on Facebook.

Period 7-Advanced Marketing
Finish up on the Dew Tour. Did some evaluation. Getting ready to move on.

16 September 2009

Period 1 and 2-Marketing
We did our silent reading and then I paid those who volunteered their thoughts. Next, we took a quiz. Well, we didn’t, but you did. Here is the key: You will do better on a quiz if you actually READ the chapter.
We discussed the chapter further and then talked about the different products your teams picked.

Period 3-Retail
Rookies finished a survey. Veterans still struggling.

15 September 2009

Period 5 Marketing
We selected a CEO and Company name for each team t. Remember, you are an independent product development company that has been hired by Jones Soda to recommend a new product to compliment their current product mix. Then completed a worksheet (one for the entire company)

Period 6-Leadership
Focused on personal goal setting. Complete the packet!

Period 7-Advanced Marketing
Evaluated the Dew Tour BMX Stunt Team activity and continued with promotion of the Dew Tour

14 September 2009

Period 1 and 2 Marketing
We selected a CEO and Company name for each team t. Remember, you are an independent product development company that has been hired by Jones Soda to recommend a new product to compliment their current product mix. Then completed a worksheet (one for the entire company)

Period 3-Retail
Half of you created a survey and the rest a promotion plan for a year of Free Chic-fil-A.

11 September 2009 . . . Always Remember. Never Forget.

Period 5-Marketing
Collected the take-home, gave you a quiz that should have been familiar, then discussed the Jones Project.

Period 6-Leadership
After silent reading we watched another clip, discussed goal setting (there was a packet) then watched Les Brown. There is an assignment on Facebook from the video.

Period 7-Advanced Marketing
More Dew. Finalized plans for Monday. Get the presentation together!!!

10 September 2009

Period 1 and 2-Marketing
Collected take home quiz (from those who actually did it) and then the real quiz. Cleared up other reminders (disclosure, class fees, happenings, etc.) Found out about the ropes course.

Period 3-Retailing
the old-timers spent time planning a promotion and the rookies began the School Store Operations book

9 September 2009

Period 5-Marketing
Silent reading followed by completing the chapter discussion. Everyone got a take-home quiz. Enjoy it, you will not see another one (take-home that is!)

Period 6-Leadership
Discussed the lack of homework completed on your facebook discussion (Leadership in the Movies is the group). Discussed your eulogy and then assigned each of you a leadership book to read. Watched another clip from LIM. Check for another discussion on facebook

Period 7-Advanced Marketing
The Dew Tour is fast approaching and ideas must turn into action. Keep at it. Dew good things (yes, I know how I spelled it). WORK AS A TEAM!

8 September 2009

Period 1 and 2-Marketing
Silent reading followed by completing the chapter discussion. Everyone got a take-home quiz. Enjoy it, you will not see another one (take-home that is!)

Period 3-Retail
Stared the class curriculum with Chapter 1 in Marketing Essentials. Worksheet completed in class.

Listen Up!

4 September 2009

Period 5-Marketing
Have students do the case study individually and turn them in (La-Z-Boy: Up From Naugahyde)
Next, give students the worksheet “Marketing Application 2” and have them complete it in their teams/tables. After sufficient time to complete the worksheet, have them select a spokesperson from each team to explain their answers (not just give answers but explain) to the rest of the class. Collect them, with all team member names on the paper.

Period 6-Leadership
Watch the first video clip from Leadership in the Movies. Then, using the supplied lesson plan walk the students through the lesson and cover all the discussion questions. Please simply follow the lesson guide in the binder. Extra time can be spent reading Success magazine from the mag. rack

Period 7-Advanced Marketing
They are working on a project. I would suggest you sit back and relax as they do whatever they have to do! They are really “into” the project. Give them access to the computers, phones, etc. Whatever they need.

3 September 2009

Period 1 and 2-Marketing
We read Purple Cow and discussed a few of the comments you found interesting. Next, we reviewed much of the chapter (with the rest in your hands for our next class).

Period 3-Retail
Selected shift and general managers, assigned department managers, sold out. Lived to open another day!

2 September 2009

Period 5-Marketing
Read and discussed Purple Cow.

Spent time covering much of Chapter 1. Have the rest read for class.

Period 6-Leadership
Discussed the movie, wrote and discussed the process of writing your eulogy. Check in on Facebook for a discussion.

Period 7-Advanced Marketing
More Dew Tour stuff. Been a while since I have seen such excitement over an assignment!!!

1 September 2009

Period 1 and 2-Marketing
We spent time discussing how to choose teams—and then we got all of you into new teams! We then started in on the first chapter and discussed how to best read and use the chapter in order to learn the important concepts.

ASSIGNMENT: Read Chapter 1

Period 3-Retail
Yes, we opened the store and survived. There is no where to go but up now!

31 August 2009

Period 5-Marketing

We spent time discussing how to choose teams—and then we got all of you into new teams! We then started in on the first chapter and discussed how to best read and use the chapter in order to learn the important concepts.

ASSIGNMENT: Read Chapter 1

Period 6-Leadership

Finished the movie and discussed it. Will discuss it more next class.

ASSIGNMENT: A poem of at least 8 lines about the movie or about something you learned from the movie!

Period 7-Advanced Marketing

Dew. Dew. And more Dew!

28 August 2009

Period 1 and 2-Marketing

We discussed finding assignments and handouts on the web and read/discussed Purple Cow. Remember, the Purple Cow assignments are due at the end of the term but you may turn in each one when you complete it if you would like.

Also, if you email an assignment you must have your NAME and the NAME of the assignment in the subject line.

Get your class fees paid and your Happenings book sold. Some of yu have done great with multiple sales already.

Also—do the Disclosure verification.

Period 3-Retail

Continued store prep, determining the shifts, etc. Now, if only we can get the ice machine to work we will be able to open.

27 August 2009

Period 5-Marketing
Took care of some ”busy work” today including checking out textbooks, Happenings Books, verifying the data-base and more. We also got a handout on Purple Cow which is linked on the right side of this site if you missed it.

Period 6-Leadership
We began Dead Poet’s Society. You were given a notebook to use in this class. The assignment in this case was/is simply to document individual examples of leadership exhibited by characters in the movie.

Period 7-Advanced Marketing
Do you do the Dew!?!

26 August 2009

Period 1 and 2-Marketing
Took care of some ”busy work” today including checking out textbooks, Happenings Books, verifying the data-base and more. We also got a handout on Purple Cow which is linked on the right side of this site if you missed it.

Period 3-Retail
Store prep--getting ready to open. If we can get a fountain machine up and running I will be a happy camper!

25 August 2009

Information for Period 5-6-7

Following is a review of information provided in class. Also, remember to take care of your class fees ($15) by Friday.

Go to TheDavisMarketingGroup.com and click “Do This!”

Text Message Reminders:
Under Text Message Reminders—click “here” and complete the form. If that does not appear to work, text thedmg to 41411.

Power Lunch Speaker Topics
Click “here” and answer the questions.

Student Information:
Click “here” and complete the form. Do it accurately!

Disclosures:
First, go to the appropriate class(es) and open/download/print the
disclosure. Then, click to complete the form to “verify” you have
read the disclosure.

Questions?
Email Mr. McCauley at
ReachMe@TheDavisMarketingGroup.com

24 August 2009

Information for Period 1-2-3

Following is a review of information provided in class. Also, remember to take care of your class fees ($15) by Friday.

Go to TheDavisMarketingGroup.com and click “Do This!”

Text Message Reminders:
Under Text Message Reminders—click “here” and complete the form. If that does not appear to work, text thedmg to 41411.

Power Lunch Speaker Topics
Click “here” and answer the questions.

Student Information:
Click “here” and complete the form. Do it accurately!

Disclosures:
First, go to the appropriate class(es) and open/download/print the
disclosure. Then, click to complete the form to “verify” you have
read the disclosure.

Questions?
Email Mr. McCauley at
ReachMe@TheDavisMarketingGroup.com

DEADLINES AND DUE DATES

DEADLINES AND DUE DATES

Period 1 and 4-Sports Marketing
• ALL late work (50% max. credit) due 27th May.
• Promotion Plan: Due 27th May
• State Test-27th May

Period 3-Retail
• ALL late work (50% max. credit) due 27th May.
• Performance Competencies due 27th May
• State Test-27th May
• Peer and Self-Evaluations-2 June

Period 5-Advertising
• Final Project due 28th May (written portion)
• State Test 28th May
• Presentations 1 June

Period 7-Retail
• ALL late work (50% max. credit) due 28th May.
• Performance Competencies due 28th May
• State Test-28th May
• Peer and Self-Evaluations-1 June

Period 8-Entrepreneurship
• ALL late work (50% max. credit) due 28th May.
• Performance Competencies due 26th May
• State Test-28th May


How are state tests scored?
I convert your score into a %. If you get 80% or more, I reward you with a bonus of 10 points (up to 100%). If you score less that 80% you will simply receive that % as your score.

21 May 2009

Here is the format for a book report

21 MAy 2009

Periods 1 and 4-Sports Marketing
Here is your final state performance objective:

Part #3
Promotion Plan

You are going to develop a partial promotion plan. Select ONE game/event from your marketing plan and complete the items described below. Professionalism and quality matter, as does creativity!

1.Define Your Objectives
Make a list of what to accomplish through your promotion plan

2.Identification of the Target Market

A.Primary market: In general terms, describe the market (people) that you will aim the majority of your advertising efforts at. Use demographics, psychographics, geographics, lifestyles, etc.

B.Secondary market: Do the same as above, but these individuals are the secondary targets. In some cases you might be able to consider them the fringe or overflow from the primary market.

3.Select a slogan
What will be your slogan or theme for this game? It should be present in all of your advertising in some manner or form.

4.Create the following
•2 Newspaper ads
•2 billboard ads
•2 Bus ads
•A Web page (I recommend Webnode for a FREE web page)
•A Facebook “Fan” page

19 May 2009

Period 8-Entrepreneurship
Completed the research project:

Provide a summary of the FINDINGS.

Provide a list of RECOMMENDATIONS based on the findings. Back them up with the FINDINGS.

Provide your input on the changes you would make to the survey if you were to administer it again.

15 May 2009

Period 1 and 4-Sports Marketing

Reading, then a video on the Business of Baseball. Followed with discussion on promotion and then a little time to complete Ch. 17 worksheet.

12 May 2009

Period 1 and 4-Sports Marketing
I collected your assignment and you read Chapter 17 in the Marketing book as we prepare to discuss promotion. You also had a worksheet which is due next class period.

11 May 2009

Period 5-Promotion
Checked progress on the project and spent time working on it . . .

Period 8-Entrepreneurship
Reading, Survey, Godin and discussions!

8 May 2009

Periods 1 and 4-Sports Marketing
Today we went through the process of writing a sponsorship proposal. You are required to create a proposal for the following: a halftime event, a theme night and a season-long promotion. Due (typed) next class period.

6 May 2009

Periods 1 and 4-Sports Marketing
We had a quiz, then discussed rights and benefits and sponsorship proposals. Read the hand out and be ready for an activity next class.

5 May 2009

Period 5-Promotion
Progress on the project? Not many of you had any questions . . .

Period 7-Retail
So, wish you developed and marketed Facebook?

Period 8-Entrepreneurship
And you thought you knew McDonald’s

4 May 2009

Period 1 and 4-Sports Marketing
Reviewed both Ambush Marketing and Leveraging. Quiz next time.

While I was gone . . .

While I was gone . . .


Monday, April 27th (B)
Period 5-Promotion
Students have a term project they are working on. It is a team activity and they should be allowed to use the computers as necessary and work with each other.

Period 7-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 8-Entrepreneurship
Begin the class with 15 minutes of individual silent reading.
Chapter 12: Teach it in class. Hand out worksheets.

Tuesday, April 28th (A)
Period 1-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 8 on leveraging sponsorship. After instruction is complete pass out the work sheet.

Period 3-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 4-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 8 on leveraging sponsorship. After instruction is complete pass out the work sheet.

Wednesday, April 29th (B)
Period 5-Promotion
Students have a term project they are working on. It is a team activity and they should be allowed to use the computers as necessary and work with each other.

Period 7-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 8-Entrepreneurship
Begin the class with 15 minutes of individual silent reading.
GUEST SPEAKER: Brian Accord
Tell them Quiz on Friday on Chapter 12

Thursday, April 30th (A)
Period 1-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 9 on ambush marketing. After instruction is complete pass out the work sheet.

Period 3-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 4-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 9 on ambush marketing. After instruction is complete pass out the work sheet.

Friday, May 1st (B)
Period 5-Promotion
Students have a term project they are working on. It is a team activity and they should be allowed to use the computers as necessary and work with each other.

Period 7-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 8-Entrepreneurship
Begin the class with 15 minutes of individual silent reading.
Allow 10 minutes to study,
Take quiz and correct in class.
Watch video: Ray Kroc: Fast Food McMillionaire until time runs out.

24 April 2009

Period 1 and 4-Sports Marketing

Covered Pricing of Sponsorships. Complete both sides of the worksheet.

 

23 April 2009

Period 5-Promotion

Continued to work on your project

Period 7-Retail

Learned a bit about coffee :)

Period 8-Entrepreneurship

If those kids can do it why can't you?

22 April 2009

Period 1-Sports Marketing

Covered Section 6 and you had discussion questions for it (complete with section 7 next time)

Period 3-Retail

Learned about the Capitalist King . . . .

Period 4-Sports Marketing

Covered Section 6 and you had discussion questions for it (complete with section 7 next time)

20 April 2009

Period 1-Sports Marketing

We discussed Section 5 and had a quiz on Sections 3-5. Read sections 6 and 7 (focus on 6) for next time.

Period 3-Retail

The "practice quiz" must be completed by FRIDAY of this week (24^th)

Period 4- Sports Marketing

We discussed Section 5 and had a quiz on Sections 3-5. Read sections 6 and 7 (focus on 6) for next time.

14 April 2009

Period 1-Sports Marketing
Started discussing sponsorship and marketing THROUGH sports today. Read the packet!

Period 3-Retail
State performance competencies for the newbies and a practice test for the two-timers!

Period 4-Sports Marketing
Started discussing sponsorship and marketing THROUGH sports today. Read the packet!

13 April 2009

Period 5-Promotion
You got the entire outline of your project. It should be getting exciting now . . . .

Period 7-Retail
Two-timers are putting together a review test. Newbies are now aware of the final assignments or performance objectives as assigned by the state.

Period 8-Entrepreneurship
Talked pricing. Read part two of the Chapter and get ready for some math!

3 April 2009

Enjoy your vacation!

2 April 2009

Period 5-Promotion

The next two steps are posted on this blog (to the right). Complete these by next class (which is a long time away.

Period 7-Retail

Discussed "paying attention" as a deterrent to retail theft. Remember the Happy B-Day $20!

Period 8- Entrepreneurship

Quiz on Chapter 10 followed by iImagine DVD and discussion.

1 April 2009

Period 1 and 4: Sports Marketing

Had a test on the last chapter. If you missed it see me immediately. Gave out extra credit point for attending.

Period 3-Retail

Completed paper on security/loss prevention

31 March 2009

Period 5-Promotion

Tried to catch up (you can't fall behind on the second day of an activity!) and then picked up section 3 on your campaign.

Period 7-Retail

Supposedly competed the security activity—where is it?

Period 8-Entrepreneurship

Reviewed the reading from last time; then discussed the world's shortest marketing plan. Some good ideas, although mostly from the producer perspective.

30 March 2009

Period 1 and 4: Sports Marketing

Today, as well as Wednesday and Friday will be spent working on your state performance competency: The Marketing Plan. It is due by 3:00 PM on Friday. Be on time.

Period 3: Retail

Took your reading and discussion on retail security and loss prevention and turned it into a series of recommendations for The Point. Will review it next class period.

26 March 2009

Period 1-Sports Marketing

Finished the discussion promotions and assigned your Marketing Plan activity. Due end of the day on 3 April 2009. Copy of the assignment is available here.

Period 3-Retail

Mourned the loss of Jill (and Bree is gone too!) Assignment on your peer evaluations.

Period 4-Sports Marketing

Finished the discussion promotions and assigned your Marketing Plan activity. Due end of the day on 3 April 2009. Copy of the assignment is available here.

Entrepreneurship students

More info. for your assignment here.

25 March 209

Period 5-Promotion

Introduced the term project. This will be fun—no, really, it will be!

Period 7-Retail

Discussed security, theft and assigned to read the next chapter and complete the worksheet

Period 8-Entrepreneurship

Started talking about the marketing plan. Here is a copy of Kawasaki's version. Use it for the assignment: develop a marketing plan for Character in the Movies DVD. Your cost, $40 plus $1 S&H, 50 clips from movies over the past 5 years, lesson plan (2 pages) for each clip. Target audience is elementary/middle schools

24 March 2009

Period 1-Sports Marketing

Completed the activity with fan fun events. Hopefully you now understand what it takes for a successful event. Human Darts!!!!

Period 3-Retail

Discussed briefly the importance of loss prevention and then you read Ch. 7 and did a worksheet.

Period 4-Sporst Marketing

Completed the activity with fan fun events. Now you know better than to submit anything requiring stilts!!!

20 March 2009

Period 5-Promotion

Watched Tom Peters and discussed "Re-imagine" then worked on a list of links for rate cards (well, a few of you seemed to have issues telling time!)

Period 6-Retail

It's Friday—deep cleaning action!

Period 8-Entreprneurship

Watched Tom Peters followed by a discussion of his thoughts: "Reward excellent failures. Punish mediocre successes." Don't you just love that. Now, back to my A or F idea . . .

19 March 2009

Period 1-Sports Marketing

Covered Fan Fun events and you have an assignment to create three of them

Period 3-Retailing

Took care of further promotional planning and your self/peer evaluations.

Period 4-Sports Marketing

Covered Fan Fun events and you have an assignment to create three of them

18 March 2009

Period 5-Promotion

Worked on Press Release as a team and went over missing work . . . get it in!

Period 7-Retail

Finished up planning for MM and new products.

Period 8-Entreprneurship

Quiz (with a little help from 50 words) and then discussed your silent reading efforts. Some good comments. If you did not comment this time, get ready for next time.

17 March 2009

Period 1-Sports Marketing

Discussed through page 100 in the book. Next time it's promotion

Period 3-Retailing

Picked a couple of good promotional ideas, now we have to implement them!!!!

Period 4-Sports Marketing

Read 101-128 as an assignment and get ready to get started on your Marketing Plan.

16 March 2009

Period 5-Prommotion

Well . . . most of you did not turn in your assignment on the keys to an effective print ad, and of those who did only Kait did it correctly, but Brandon was close! Do it (or do it over).

Period 7-Retail

Neal is the winner—over some pretty decent ideas!

Period 8-Entreprneurship

Finish u Chapter 6 and get ready for a quiz next time. And remember, shut up, stop whining and . . .

 

12 March 2009

Period 5-Promotion

Looked over the Sales Promotion links. Some of you had some good stuff! New assignment: A rate card (by assigned media) and a paper on "What makes an effective print ad?"

Period 7-Retail

Assignment for a new promotion. Cash prizes for the best one!

Period 8-Entrepreneurship

Created a survey on line.

10 March 2009

Period 5-Promotion

Remember the assignment from last week? Well, you did not have it done—no eon did. We worked on it in class.

Period 7-Retail

Chapter 6 in the book

Period 8-Entrepreneurship

Handed out silent reading books. Started Chapter 6, assignment was a worksheet.

9 March 2009

Period 1-Sports Marketing

Picked up a new textbook. It's yours. Use and abuse it. But don't lose it. Did an activity on conducting a SWOT Analysis.

Period 3-Retail

Chapter 6, get ready to DO a promotion or two!

Period 4-Sports Marketing

Picked up a new textbook. It's yours. Use and abuse it. But don't lose it. Did an activity on conducting a SWOT Analysis.

6 March 2009

Period 5-Promotion

Assignment on sales promotion due next class. Bottom line—cash prizes for best links!

Period 7-Retail

Make-up day. All work due next class period. NO exceptions

Period 8-Entrepreneurship

Discussed negotiating and watched the video of Sam Walton.

5 March 2009

Period 1-Sports Marketing

Completed a discussion of Chapter 7. No quiz on this Chapter.

Period 3-Retailing

Completed all missing assignments—none accepted after next class period.

Period 4-Sports Marketing

Completed the discussion on Chapter 7 and spent balance of the class reading Chapter 8. No quiz on Ch. 7

2 March 2009

Period 5-Promotion

You had an individual assignment regarding some of the objectives and then you each received an article to "re-write" for the book.

Period 7-Retail

Chapter 4 reading/worksheet

Period 8-Entreprneurship

Covered (quickly) the chapter on Types of Ownership. Quiz next time. Then we talked about taking advantages of opportunities . . . or not. Braden—remember your responsibility for next time.

27 February 2009

Period 1 and 4-Sports Marketing

Short day so you finished your worksheet and we watched Mark Scharenbroich in "Greatest Days of Your Life . . . So Far" good stuff. See you next week.

Period-3-Retailing

It's Friday sop that means clean the place up!

25 February 2009

Period 1 and 4-Sports Marketing

We discussed Chapter 5 after the silent reading. You will have a worksheet to complete next class.

Period 3-Retail

Got some Creamies, discussed the letter you wrote. Worked hard. Colton—calm down!

24 February 2009

Period 5-Promotion

You got a chance to listen to me talk about the Product Life Cycle.

Period 7-Retail

Write a letter to the school board.

Period 8-Entreprneurship

Most of you got your online shop up and running! For the rest of you—get at it.

 

23 February 2009

Period 1 and 4-Sports Marketing

We covered chapter 4 in class with an open note worksheet/quiz.

Period 3-Retail

You got your shot at writing a professional letter. Always remember your audience and what is in it for them.

20 February 2009

Period 5-Promotion

Worked on a packet from an advertising book. Have it done for next time.

Period 7-Retail

It's Friday and that is all about cleaning house!

Period 8-Entrepreneurship

Read about Marc Ecko and discussed the lessons learned. Good discussion—one you can never "make up" for if you are gone.

18 February 2009

Period 5-Promotion

Worked on the third section and started using folders on google docs! Way to go.

Period 7-Retail

Worked on the organizational chart (STILL NOT TURNED IN) and assignments.

Period 8-Entreprneurship

Worked on learning about online/eStores. Read chapter 5 in the textbook.

17 February 2009

Period 1 and 4-Sports Marketing

Reviewed Chapter 3 and there will be a quiz on Thursday.

Period 3-Retailing

Need to do some make up on missing worksheets! Also, today we worked on incentive program and class organizational chart.

13 Friday 2009

Period 8-Entrepreneurship

Here is the list of ideas . . . Remember the lessons of the Ronco man!