DEADLINES AND DUE DATES

DEADLINES AND DUE DATES

Period 1 and 4-Sports Marketing
• ALL late work (50% max. credit) due 27th May.
• Promotion Plan: Due 27th May
• State Test-27th May

Period 3-Retail
• ALL late work (50% max. credit) due 27th May.
• Performance Competencies due 27th May
• State Test-27th May
• Peer and Self-Evaluations-2 June

Period 5-Advertising
• Final Project due 28th May (written portion)
• State Test 28th May
• Presentations 1 June

Period 7-Retail
• ALL late work (50% max. credit) due 28th May.
• Performance Competencies due 28th May
• State Test-28th May
• Peer and Self-Evaluations-1 June

Period 8-Entrepreneurship
• ALL late work (50% max. credit) due 28th May.
• Performance Competencies due 26th May
• State Test-28th May


How are state tests scored?
I convert your score into a %. If you get 80% or more, I reward you with a bonus of 10 points (up to 100%). If you score less that 80% you will simply receive that % as your score.

21 May 2009

Here is the format for a book report

21 MAy 2009

Periods 1 and 4-Sports Marketing
Here is your final state performance objective:

Part #3
Promotion Plan

You are going to develop a partial promotion plan. Select ONE game/event from your marketing plan and complete the items described below. Professionalism and quality matter, as does creativity!

1.Define Your Objectives
Make a list of what to accomplish through your promotion plan

2.Identification of the Target Market

A.Primary market: In general terms, describe the market (people) that you will aim the majority of your advertising efforts at. Use demographics, psychographics, geographics, lifestyles, etc.

B.Secondary market: Do the same as above, but these individuals are the secondary targets. In some cases you might be able to consider them the fringe or overflow from the primary market.

3.Select a slogan
What will be your slogan or theme for this game? It should be present in all of your advertising in some manner or form.

4.Create the following
•2 Newspaper ads
•2 billboard ads
•2 Bus ads
•A Web page (I recommend Webnode for a FREE web page)
•A Facebook “Fan” page

19 May 2009

Period 8-Entrepreneurship
Completed the research project:

Provide a summary of the FINDINGS.

Provide a list of RECOMMENDATIONS based on the findings. Back them up with the FINDINGS.

Provide your input on the changes you would make to the survey if you were to administer it again.

15 May 2009

Period 1 and 4-Sports Marketing

Reading, then a video on the Business of Baseball. Followed with discussion on promotion and then a little time to complete Ch. 17 worksheet.

12 May 2009

Period 1 and 4-Sports Marketing
I collected your assignment and you read Chapter 17 in the Marketing book as we prepare to discuss promotion. You also had a worksheet which is due next class period.

11 May 2009

Period 5-Promotion
Checked progress on the project and spent time working on it . . .

Period 8-Entrepreneurship
Reading, Survey, Godin and discussions!

8 May 2009

Periods 1 and 4-Sports Marketing
Today we went through the process of writing a sponsorship proposal. You are required to create a proposal for the following: a halftime event, a theme night and a season-long promotion. Due (typed) next class period.

6 May 2009

Periods 1 and 4-Sports Marketing
We had a quiz, then discussed rights and benefits and sponsorship proposals. Read the hand out and be ready for an activity next class.

5 May 2009

Period 5-Promotion
Progress on the project? Not many of you had any questions . . .

Period 7-Retail
So, wish you developed and marketed Facebook?

Period 8-Entrepreneurship
And you thought you knew McDonald’s

4 May 2009

Period 1 and 4-Sports Marketing
Reviewed both Ambush Marketing and Leveraging. Quiz next time.

While I was gone . . .

While I was gone . . .


Monday, April 27th (B)
Period 5-Promotion
Students have a term project they are working on. It is a team activity and they should be allowed to use the computers as necessary and work with each other.

Period 7-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 8-Entrepreneurship
Begin the class with 15 minutes of individual silent reading.
Chapter 12: Teach it in class. Hand out worksheets.

Tuesday, April 28th (A)
Period 1-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 8 on leveraging sponsorship. After instruction is complete pass out the work sheet.

Period 3-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 4-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 8 on leveraging sponsorship. After instruction is complete pass out the work sheet.

Wednesday, April 29th (B)
Period 5-Promotion
Students have a term project they are working on. It is a team activity and they should be allowed to use the computers as necessary and work with each other.

Period 7-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 8-Entrepreneurship
Begin the class with 15 minutes of individual silent reading.
GUEST SPEAKER: Brian Accord
Tell them Quiz on Friday on Chapter 12

Thursday, April 30th (A)
Period 1-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 9 on ambush marketing. After instruction is complete pass out the work sheet.

Period 3-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 4-Sports Marketing
Begin the class with 15 minutes of individual silent reading.
Hand out and go through Section 9 on ambush marketing. After instruction is complete pass out the work sheet.

Friday, May 1st (B)
Period 5-Promotion
Students have a term project they are working on. It is a team activity and they should be allowed to use the computers as necessary and work with each other.

Period 7-Retail
Students will work on projects and prepare to operate the store. The deposit bags should be taken to the office by the substitute. Also, each day the empty bags should be brought from my mail box to the staff.

Period 8-Entrepreneurship
Begin the class with 15 minutes of individual silent reading.
Allow 10 minutes to study,
Take quiz and correct in class.
Watch video: Ray Kroc: Fast Food McMillionaire until time runs out.

24 April 2009

Period 1 and 4-Sports Marketing

Covered Pricing of Sponsorships. Complete both sides of the worksheet.

 

23 April 2009

Period 5-Promotion

Continued to work on your project

Period 7-Retail

Learned a bit about coffee :)

Period 8-Entrepreneurship

If those kids can do it why can't you?

22 April 2009

Period 1-Sports Marketing

Covered Section 6 and you had discussion questions for it (complete with section 7 next time)

Period 3-Retail

Learned about the Capitalist King . . . .

Period 4-Sports Marketing

Covered Section 6 and you had discussion questions for it (complete with section 7 next time)

20 April 2009

Period 1-Sports Marketing

We discussed Section 5 and had a quiz on Sections 3-5. Read sections 6 and 7 (focus on 6) for next time.

Period 3-Retail

The "practice quiz" must be completed by FRIDAY of this week (24^th)

Period 4- Sports Marketing

We discussed Section 5 and had a quiz on Sections 3-5. Read sections 6 and 7 (focus on 6) for next time.

14 April 2009

Period 1-Sports Marketing
Started discussing sponsorship and marketing THROUGH sports today. Read the packet!

Period 3-Retail
State performance competencies for the newbies and a practice test for the two-timers!

Period 4-Sports Marketing
Started discussing sponsorship and marketing THROUGH sports today. Read the packet!

13 April 2009

Period 5-Promotion
You got the entire outline of your project. It should be getting exciting now . . . .

Period 7-Retail
Two-timers are putting together a review test. Newbies are now aware of the final assignments or performance objectives as assigned by the state.

Period 8-Entrepreneurship
Talked pricing. Read part two of the Chapter and get ready for some math!

3 April 2009

Enjoy your vacation!

2 April 2009

Period 5-Promotion

The next two steps are posted on this blog (to the right). Complete these by next class (which is a long time away.

Period 7-Retail

Discussed "paying attention" as a deterrent to retail theft. Remember the Happy B-Day $20!

Period 8- Entrepreneurship

Quiz on Chapter 10 followed by iImagine DVD and discussion.

1 April 2009

Period 1 and 4: Sports Marketing

Had a test on the last chapter. If you missed it see me immediately. Gave out extra credit point for attending.

Period 3-Retail

Completed paper on security/loss prevention

31 March 2009

Period 5-Promotion

Tried to catch up (you can't fall behind on the second day of an activity!) and then picked up section 3 on your campaign.

Period 7-Retail

Supposedly competed the security activity—where is it?

Period 8-Entrepreneurship

Reviewed the reading from last time; then discussed the world's shortest marketing plan. Some good ideas, although mostly from the producer perspective.

30 March 2009

Period 1 and 4: Sports Marketing

Today, as well as Wednesday and Friday will be spent working on your state performance competency: The Marketing Plan. It is due by 3:00 PM on Friday. Be on time.

Period 3: Retail

Took your reading and discussion on retail security and loss prevention and turned it into a series of recommendations for The Point. Will review it next class period.

26 March 2009

Period 1-Sports Marketing

Finished the discussion promotions and assigned your Marketing Plan activity. Due end of the day on 3 April 2009. Copy of the assignment is available here.

Period 3-Retail

Mourned the loss of Jill (and Bree is gone too!) Assignment on your peer evaluations.

Period 4-Sports Marketing

Finished the discussion promotions and assigned your Marketing Plan activity. Due end of the day on 3 April 2009. Copy of the assignment is available here.

Entrepreneurship students

More info. for your assignment here.

25 March 209

Period 5-Promotion

Introduced the term project. This will be fun—no, really, it will be!

Period 7-Retail

Discussed security, theft and assigned to read the next chapter and complete the worksheet

Period 8-Entrepreneurship

Started talking about the marketing plan. Here is a copy of Kawasaki's version. Use it for the assignment: develop a marketing plan for Character in the Movies DVD. Your cost, $40 plus $1 S&H, 50 clips from movies over the past 5 years, lesson plan (2 pages) for each clip. Target audience is elementary/middle schools

24 March 2009

Period 1-Sports Marketing

Completed the activity with fan fun events. Hopefully you now understand what it takes for a successful event. Human Darts!!!!

Period 3-Retail

Discussed briefly the importance of loss prevention and then you read Ch. 7 and did a worksheet.

Period 4-Sporst Marketing

Completed the activity with fan fun events. Now you know better than to submit anything requiring stilts!!!

20 March 2009

Period 5-Promotion

Watched Tom Peters and discussed "Re-imagine" then worked on a list of links for rate cards (well, a few of you seemed to have issues telling time!)

Period 6-Retail

It's Friday—deep cleaning action!

Period 8-Entreprneurship

Watched Tom Peters followed by a discussion of his thoughts: "Reward excellent failures. Punish mediocre successes." Don't you just love that. Now, back to my A or F idea . . .

19 March 2009

Period 1-Sports Marketing

Covered Fan Fun events and you have an assignment to create three of them

Period 3-Retailing

Took care of further promotional planning and your self/peer evaluations.

Period 4-Sports Marketing

Covered Fan Fun events and you have an assignment to create three of them

18 March 2009

Period 5-Promotion

Worked on Press Release as a team and went over missing work . . . get it in!

Period 7-Retail

Finished up planning for MM and new products.

Period 8-Entreprneurship

Quiz (with a little help from 50 words) and then discussed your silent reading efforts. Some good comments. If you did not comment this time, get ready for next time.

17 March 2009

Period 1-Sports Marketing

Discussed through page 100 in the book. Next time it's promotion

Period 3-Retailing

Picked a couple of good promotional ideas, now we have to implement them!!!!

Period 4-Sports Marketing

Read 101-128 as an assignment and get ready to get started on your Marketing Plan.

16 March 2009

Period 5-Prommotion

Well . . . most of you did not turn in your assignment on the keys to an effective print ad, and of those who did only Kait did it correctly, but Brandon was close! Do it (or do it over).

Period 7-Retail

Neal is the winner—over some pretty decent ideas!

Period 8-Entreprneurship

Finish u Chapter 6 and get ready for a quiz next time. And remember, shut up, stop whining and . . .

 

12 March 2009

Period 5-Promotion

Looked over the Sales Promotion links. Some of you had some good stuff! New assignment: A rate card (by assigned media) and a paper on "What makes an effective print ad?"

Period 7-Retail

Assignment for a new promotion. Cash prizes for the best one!

Period 8-Entrepreneurship

Created a survey on line.

10 March 2009

Period 5-Promotion

Remember the assignment from last week? Well, you did not have it done—no eon did. We worked on it in class.

Period 7-Retail

Chapter 6 in the book

Period 8-Entrepreneurship

Handed out silent reading books. Started Chapter 6, assignment was a worksheet.

9 March 2009

Period 1-Sports Marketing

Picked up a new textbook. It's yours. Use and abuse it. But don't lose it. Did an activity on conducting a SWOT Analysis.

Period 3-Retail

Chapter 6, get ready to DO a promotion or two!

Period 4-Sports Marketing

Picked up a new textbook. It's yours. Use and abuse it. But don't lose it. Did an activity on conducting a SWOT Analysis.

6 March 2009

Period 5-Promotion

Assignment on sales promotion due next class. Bottom line—cash prizes for best links!

Period 7-Retail

Make-up day. All work due next class period. NO exceptions

Period 8-Entrepreneurship

Discussed negotiating and watched the video of Sam Walton.

5 March 2009

Period 1-Sports Marketing

Completed a discussion of Chapter 7. No quiz on this Chapter.

Period 3-Retailing

Completed all missing assignments—none accepted after next class period.

Period 4-Sports Marketing

Completed the discussion on Chapter 7 and spent balance of the class reading Chapter 8. No quiz on Ch. 7

2 March 2009

Period 5-Promotion

You had an individual assignment regarding some of the objectives and then you each received an article to "re-write" for the book.

Period 7-Retail

Chapter 4 reading/worksheet

Period 8-Entreprneurship

Covered (quickly) the chapter on Types of Ownership. Quiz next time. Then we talked about taking advantages of opportunities . . . or not. Braden—remember your responsibility for next time.

27 February 2009

Period 1 and 4-Sports Marketing

Short day so you finished your worksheet and we watched Mark Scharenbroich in "Greatest Days of Your Life . . . So Far" good stuff. See you next week.

Period-3-Retailing

It's Friday sop that means clean the place up!

25 February 2009

Period 1 and 4-Sports Marketing

We discussed Chapter 5 after the silent reading. You will have a worksheet to complete next class.

Period 3-Retail

Got some Creamies, discussed the letter you wrote. Worked hard. Colton—calm down!

24 February 2009

Period 5-Promotion

You got a chance to listen to me talk about the Product Life Cycle.

Period 7-Retail

Write a letter to the school board.

Period 8-Entreprneurship

Most of you got your online shop up and running! For the rest of you—get at it.

 

23 February 2009

Period 1 and 4-Sports Marketing

We covered chapter 4 in class with an open note worksheet/quiz.

Period 3-Retail

You got your shot at writing a professional letter. Always remember your audience and what is in it for them.

20 February 2009

Period 5-Promotion

Worked on a packet from an advertising book. Have it done for next time.

Period 7-Retail

It's Friday and that is all about cleaning house!

Period 8-Entrepreneurship

Read about Marc Ecko and discussed the lessons learned. Good discussion—one you can never "make up" for if you are gone.

18 February 2009

Period 5-Promotion

Worked on the third section and started using folders on google docs! Way to go.

Period 7-Retail

Worked on the organizational chart (STILL NOT TURNED IN) and assignments.

Period 8-Entreprneurship

Worked on learning about online/eStores. Read chapter 5 in the textbook.

17 February 2009

Period 1 and 4-Sports Marketing

Reviewed Chapter 3 and there will be a quiz on Thursday.

Period 3-Retailing

Need to do some make up on missing worksheets! Also, today we worked on incentive program and class organizational chart.

13 Friday 2009

Period 8-Entrepreneurship

Here is the list of ideas . . . Remember the lessons of the Ronco man!

9 February 2009

Period 5-Promotion

Worked on the next section of your book!

Period 7-Retail

I hear you took a little advantage of my absence. True? During class you read Chapter 2 form School Store Operations book and completed the worksheet.

Period 8-Entrepreneurship

Assignment 2 as detailed below

1.    List three products or product categories you would like to research as a possible focus to your business. For instance, you might say a specific DVD (although one is usually not sufficient for a business) or you might say a type of DVD (sports DVDs, How-To DVDs, etc.)

2.    Explain why you think each of these wold be a potentially successful produict to sell.

3.    For each of the products explain or describe the target market.

4.    For each of the products find a wholesale source. NOT A RETAIL source. It doesn't count if you go and get the items at Wal-Mart. You need to get a discount (we call it a trade discount) so you can make a profit.

5.    Based upon your wholesale source, give me your cost and the suggested retail (selling price) for each product. You need to type this up and turn it in. You may use a form similar to the following:

 

Product 1: __________________

Why it will sell:

Target market:

Wholesale source(s):

Cost/Retail Price:

 

6 February 2009

Period 1 and 4: Sports Marketing

We had a quiz. Good score, but cold have been even better if you would have read the blog. We then got a taste of the profession by reading g the Sports Business Journal (or Ad Age). Go to SportsBusinessJournal.com and sign up for a free trial offer of the magazine.

Period 3-Retail

Today you worked on developing a rewards/incentive program. Hmmmmm. Lot of fun but not sure how much got done . . .

4 February 2009

Period 5-Promotion

Finished up Section 1, discussed the content and discussed ways to make the process better for Section 2.

Period 7-Retail

Did worksheet for Chapter 1 in SSO

Period 8-Entreprneurship

Read an article on choosing a business, which is your next move!!! Good luck.

4 February 2009

Period 1 and 4: Sports Marketing

We discussed part 2 of Chapter 1. There is a quiz next time. Circle your name on the quiz and get extra credit points—bit don't tell anyone!

Period 3: Retail

Discussed the new 13^th promotion. You guys wrote announcements and I will get the stickers.

3 February 2009

Period 5-Advertising

We discussed the content for section 1 and clarified some concerns and issues. Finalized next class period.

Period 7-Retail

Worked on Chapter 1 form School Store Operations and responsible for identifying promotional opportunities.

Period 8-Entrepreneurship

Listened to me babble on about economics, supply and demand, wages, etc.

2 February 2009

Periods 1 and 4-Sports Marketing

We watched the Super Bowl ads and corrected the Super Bowl trivia/fun contest. We will discuss the ads more on Wednesday.

 

Period 3-Retail

I gave out the next assignment due Wednesday: Chapter 1 in School Store Operations. You are also to have ideas for a Friday the 13^th promotion.

30 January 2009

Period 5-Advertising

You finished the creativity section—which we will discuss next class period.

Period 8-Entrepreneurship

I collected Assignment #1, from some of you. Don't worry, I won't go off again. Just be sure you DO YOUR HOMEWORK! Watched the first video on successful entrepreneurs—we will talk about it next week.

29 January 2009

Period 1 and 4: Sports Marketing

You competed your "Just for Fun" Super Bowl entry (don't worry, we'll be talking Super Bowl commercials next week) and we w2ent through Chapter 1.1 in the SEM book. I also collected your minor league baseball promotion schedule and disclosures.

Period 3: Retailing

Covered the worksheet from Chapter 1 is the Marketing Essentials book.

28 January 2009

Period 5-Promotion

Worked on finishing up the Creativity section

Period 7-Retail

Started the only chapter from Marketing Essentials—Chapter 1! Had a worksheet that is due next class.

Period 8-Entreprneurship

Assignment #1

1.    Identify your top 3 scores and your bottom 3 scores.

2.    Develop a plan for acquiring the traits that ranked lowest.

3.    Develop a plan for continued development of the traits that scored highest

27 January 2009

Period 1 and 4-Sporrts Marketing

We watched a video on Bill Veeck (Veeck as in Wreck). You have an assignment: Find a promotional calendar/schedule for a minor league baseball team, print it out, and bring it to class.

In addition, you should complete the form "39 Assets for Success" found on the assignment blog (top of right hand column). Complete this (honestly and accurately) and click submit!

Period 3-Retail

Completed the 39 Assets questionnaire. Read Chapter 1 form Marketing Essentials and received a worksheet. Will discuss it next class period.

26 January 2009

Period 5-Promotion

Today we talked more about the components that we should include in our resource. We also reviewed (a bit) the course outline. The key is to collect information that will cover the bullet points on the outline. Do that . . . and it will be rather painless!

 

Period 8-Entrepreneurship

Today we completed (most of us) two online instruments: The 39 Assets for Success! and the E-strengths assessment. The real power comes as we review the results!

23 January 2009

Period 1 and 4-Sports Marketing

Today we received a handout on all the responsibilities we have to take care of as the news tem begins. So . . . what are you waiting for? Take care of them.

We also did a brief activity on the history of sports business. By the way, the first 5 people to send me an email (jmccauley@dsdmail.net) will get something free. It will likely be something you can eat.

Billboard templates for Jones Project

Blank billboard-pdf

Blank billboard, jpg

17 December 2008

Period 5-Marketing
Today was a catch up day. You had options: Chapter 14, review for the state test, or work on your Jones project. Oh, and we also had a five course meal!

16 December 2008

Period 1 and 4
You completed a worksheet on Chapter 14 and are to read 14 before next class. We discussed, in detail, the grading of your written report, the oral presentation, your state test and the peer evaluation. You will get your state test study packet next class period.

12 December 2008

Periods 1 and 4-Marketing

We watched Gitomer on video—and discussed both things that apply to our daily lives and things that apply to the Jones sales presentation. Then we briefly discussed Chapter 13. You need to read that chapter.

11 December 2008

Period 5-Marketing

We had a quiz-and more evidence that you might want to study a bit harder when it comes to studying. We discussed your future class schedules in some cases and to make sure you are in the SLC you should be in based upon your interests. READ chapter 13 for next class.

jm

12 December 2008

Periods 1 and 4-Marketing

You took a quiz—and decided if you wanted to use notes, your book or neither one. Good choice on your part???? You did a feature/benefit sheet for your product that SHOULD be used in your presentation. Sell the features! Read Chapter 13 for the next class.

9 December 2008

Period 5-Marketing

We discussed the promotion part of Jones and then zipped through the first chapter on sales (12). Remember, you need to read that chapter on your own and pick up the parts I did not cover in class.

8 December 2008

Period 1 and 4-Marketing

We discussed the promotion aspect of Jones, and talked about key points in Chapter 12 as we began the sales unit. Read this chapter and read Chapter 13 for next class. We need to get moving!

3 December 2008

Period 5-Marketing

Instead of the Purple Cow reading (as if you are not done with the book!) we will spend the first 10-15 minutes working on Jones. Quiz on Chapter 17. Not to impressive. Today we sort of covered Chapter 19. You need to study it on your own! Purple Cow 6 due by Friday, as is Jones 6/7. Also, each company has an assignment on Pros and Cons of a particular media.

2 December 2008

Period 1 and 4 Marketing

Purple Cow 6 is due any day this week. The rest of the Purple Cow activities may be done for EXTRA CREDIT. Jones 6 and 7 is due on Monday. I will not collect the other sections before the final paper is collected. We covered Chapter 17 in class. Be sure to read it on your own.

1 December 2008

Period 5-Marketing

Today we covered Chapter 17, and began the quest to cover 1 Chapter each day. Be sure you read the chapter yourself as sell.

Jones Project Outline

Use this document to create your final project.

20 November 2008

Period 5-Marketing

After Purple Cow those who attending the Nord Leadership Activity completed an evaluation. Next, we discussed the activity---and most responses were positive. Finally, we had a quiz on Chapter 26, and we took it in pairs.

 

17 November 2008

Period 1-Marketing

We covered Chapter 26. Know it. Love it.

Period 4-Marketing

Presentations were today. Take my suggestions to heart. They will help you create a presentation you will be proud of—and a grade you will like!

 

12 November 2008

Period 5-Marketing

After reading we took a quiz. Ouch. I think we need to study a little more—or at least do a better job of it. Then we talked about course selection in the future and you worked on Jones. Presentations next time!

11 November 2008

Period 1 and 5-Marketing

Checked out your packages—some were non-existent! Some were pretty good. They can all be improved. See me if you want specific suggestions. Covered chapter 25 in class. Be sure to review it before next class. Next class is your presentations and Purple Cow #5.

10 November 2008

Period 5-Marketing

Today we went over Chapter 25 on pricing—READ it again on your own. Next class, the Prototype is due and so is Purple Cow #5.

10 November 2008

Period 5-Marketing

Today we went over Chapter 25 on pricing—READ it again on your own. Next class, the Prototype is due and so is Purple Cow #5.

7 November 2008

Period 1 and 4-Marketing

Short classes. We discussed course selections for next year. READ CHAPTER 25 FOR NEXT CLASS and remember your PROTOTYPE is due!

5 November 2008

Period 1 and 4-Marketing

After Purple Cow we discussed the Laptop Give-A-Way, the Nord and Syracuse experiences and passed out a CD with sample tests on it. Next week you will present Jones sections 1-5 to the class as a "sales" presentation!

5 November 2008

Period 5-Marketing

After taking an "open book" test on Chapter 32 you spent time on Jones, Part 5. Jones 5 is due on November 12^th.

Period 7-Retail

You competed the worksheet for Chapter 4 which we will discuss next class period.

3 November 2008

Period 1 and 4-Marketing

Purple Cow and then an open book "test" on Chapter 31. Hope that got you to read it. Jones Part 5 and Prototype are due on 11 November 2008. Remember to register for the Sports Marketing Seminar, Leadership Seminar and Syracuse Invite. Lot s of fun stuff happening.

Period 3-Retail

Covered Chapter 4 in class today as we begin our "A chapter every other day" push!

30 October 2008

Period 5-Marketing

After the Purple Cow reading we discussed some key points. WE talked about the importance of you applying what you read to your own life. That is where the value is. Then I gave you the info. for Jones Part 5 and asked you to get your prototype completed.

29 October 2008

Periods 1 and 4-Marketing

First you read the Purple Cow, and then we discussed it. Here's the thing—you need to have a bit more passion and interest in your reading. Read what it means, not just what the words say. Try and apply what you are reading to what you do (job), school, your parents work, or a club you belong to . . .

You were also given the info, on Jones Part 5. Get it done, which means getting a Prototype done!

 

21 October 2008

Period 5-Marketing

After Purple Cow reading you prepared for and took a team quiz on Chapter 31. Some good. Some bad. Some ugly! You then worked on Jones, Part 4 that is due next class period.

21 October 2008

Periods 1 and 4 –Marketing

After Purple Cow you reviewed as a team and then took the test on Chapter 30. Almost every team scored at a C or better. Nice work. I collected Purple Cow #4.

You then took time to work on Part 4 of Jones. That is due next class period.

24 October 2008

Period 5-Marketing

Today we reviewed Chapter 31. Know it. Love it. On Tuesday your Purple Cow #4 is due (ignore the question about writing a SNL skit). On Thursday, Jones Part 4 is due.

23 October 2008

Period 1 and 4-Marketing

After Purple Cow we reviewed Chapter 31. You had some time left to work on your Jones activity. Purple Cow #4 is due on Monday. Jones #4 is due on Wednesday (beginning of class). Also, be among the first to stop in and say "I read the blog" and get a free prize!

21 October 2008

Periods 1 and 4-Marketing

Today we discussed a bit of Chapter 31 and you were assigned to read  it, We also talked about Part 4 of Jones and the need to develop a logo for your company and your product. You spent most of the period working (most of you) and pretending to work (too many of you).

Remember--bus leaves at 2:15!

20 October 2008

Welcome back after a great long weekend!

Period 5-Marketing

We discussed a little about Chapter 31 and then put you to work on Jones getting your brand mark ready to go. Remember, Google is your friend. Be sure to read through the entire chapter for next time.

 

14 October 2008

Periods 1 and 4-Marketing

We talked briefly about the Purple Cow and then watched Les Brown. I hope you take at least a few minutes to consider what he had to say . . .

14 October 2008

Period 5-Marketing

Today we had a quiz on Chapter 30 by Teams. Not bad (some of you still need to understand the value of your textbook!) Next, I gave you the assignment for the Jones Soda Project. By next class period I need Parts 1-3, in the format I explained.

REMINDER!

Lunch and prep session for davisDECA marketing competition TUESDAY in room 1202.

13 October 2008

Periods 1 and 4-Marketing

Today, after the Purple Cow we took a team quiz on Chapter 30. Not so good. WE need to actually read and study the chapters. Next, I gave you the format for your Jones papers and asked you to turn in parts 1-3 by next class period (that is either Wed. or Fri. depending on how you look at it!)

9 October 2008

Period 1 and 4-Marketing

You turned in Purple Cow #3, and then did questions # 1-14 on page 649. After that, you worked with your team on the positioning statement/Part 3 of Jones Project. Remember to go to Jeffery Gitomer if at all possible. Bet your parents will even help you out on the cost.

8 October 2008

Period 5-Marketing

Assignment: Page 649, 1-14. After this was done you worked on Jones Project, Part 3. I also collected Purple Cow #3. Please take advantage of the Jeffery Gitomer seminar opportunity if you can.

7 October 2008

Period 1 and 4-Marketing

We discussed Chapter 30 today and you are to make sure you have read that chapter by next class period. I will also collect Purple Cow #3 next time we meet. REMINDER: Take advantage of the Jeffery Gitomer seminar opportunity.

6 October 2008

I collected your survey and we started an intense series of Chapters (30-31-32). I handed out the next three parts of the Jones Soda project below. Also . . . Part 3 of Purple Cow is due on OCTOBER 8^th!

2 October 2008

Period 1 and 4-Marketing

We finished up your survey (if you did not print it out I need it BEFORE class starts). The, we watched Larry Winget. Remember, if your life sucks . . .

 

2 October 2008

Period 5-Marketing

After getting your freeonlinesurveys.com account and beginning your survey we did a team activity on Chapter 29. Some did well—some, not so much! Next class period your survey is due.

1 October 2008

Period 1-Marketing

We spent today doing an activity on Chapter 28 and starting your online survey. You may work on the online survey from home if you would like. On Friday you need to register for the davisDECA competition. NO EXCUSES, give it a try.

 

Period 4-Marketing

We watched Seth Godin and talked a bit about it. Forgot to talk about Otaku. Send me an email explaining it and an example and I will give you XC (that's extra credit). Then we had an activity on Chapter 28. You learned (I hope) that it helps when everyone from your company is here, and with a book!

30 September 2008

Period 5- Marketing

We watched Seth Godin and reviewed Chapter 28. You also established an account on freeonlinesurveys.com By the way, the definition I gave you for syndicated research was only partially correct. Here is a better one: Syndicated Research is usually conducted by an independent research organization, and financed by its sale to all members of a given industry.

29 September 2008

Period 1 –Marketing

We discussed watched Seth Godin, found that Tara has an Otaku for over-priced clothes and reviewed Chapter 28. You also opened an account at freeoninesurveys.com

Period 4-Marketing

Good news, my daughter got a clean bill of health! You had a worksheet on the Chapter and an account at freeoninesurveys.com. Remind me and we will watch a Seth Godin video.

26 September 2008

Period 5-Marketing

We did a little work today on Chapter 3.1. Complete the worksheet and read Chapter 28 for next class. Enjoy the weekend.

25 September 2008

Periods 1 and 4-Marketing

Read Chapter 28 on Market Research and be ready to discuss.

Also, go here: https://animoto.com/sign_up?promo=A4E0681 for a free subscription to Animoto. That is the e program I used to create the video you watched on the ropes course. The video took about 2 minutes to make, vs. a few hours the old fashioned way. You will love it and it's free. Extra credit or the first 3 people to send me a link to a project you create using this site.

Finally . . . get ready to select one of the following areas for your competition. Mark October 22^nd on your calendar!

Apparel and Accessories, Sports and Entertainment Marketing, Marketing Management, or Retail Merchandising

24 September 2008

Period 5-Marketing

I collected your Purple Cow assignment today and we discussed a bit of economics (Ch. 3.1). Read Ch. 28 for next class. When I ask for a raise of hands if you read the Chapter, you should STAND and you will get extra credit (as long as you really read it!).

For those who went to the Ropes Course

Please compete this form to get credit for participating in the Ropes Course. Also, I want you to make an audio "testimonial" of the Ropes Course. Call this number (214) 615-6505 ext 5069 and follow the vioce prompts. When it is time to record your message I want you to being by saying "This is (your name) and follow with your thoughts about the Ropes Course. Be specific. Be honest.

After completing these two activities you will receive credit for your ropes course participation. See me if you have questions!

19 September 2008

REMINDER: We go to the Ropes Course on Tuesday and you will not get on the bus without a permission slip/waiver!

Period 1 and 4-Marketing

We reviewed the first chapter toady. We are going to have to shift into high gear pretty soon. Part 2 of Purple Cow is due on Tuesday, at the beginning of class. If you are going to the Ropes Course bring it in before class, after school or before school on Wednesday. You may also email it to me. Remember, typed and you should underline, bold face or in some way distinguish your answers from the questions. Reach Chapter 3.1 for class. We also handed in both parts 1 and 2 of the Jones Project today.

 

15 September 2008

Parts 1 and 2 of the Jones Project are due by the beginning of class on Friday for periods 1 and 4. Make sure it is done as two separate sheets and done in detail! Remember, this is all I have to use to judge the quality of your work and effort put in by your team.

11 September 2008

Periods 1 & 4-Marketing

Just a reminder to work on your Jones Soda Project, part 1. You had time in class, you will need to get together outside of class (virtually or otherwise) and you will have some time in the next class as well. The paper will be due at the end of your next class period.

10 September 2008

Reminder for Period 5 Marketing: Your Purple Cow activity (#1) is due Friday. Also, don't be surprised if there is a quiz of some type. If there is, write your name on the quiz (where it asks for your name) backwards and I'll give you a bonus point or two!

9 September 2008

Periods 1 & 4: your first assignment for Purple Cow is due on Thursday. Your class fees and ropes course fees are due Friday.

8 September 2008

Period 5-Marketing

Your 1^st paper for The Purple Cow is due on Friday. Complete it on the computer and print it out to turn it in. On Wednesday, make sure you have read and understand 1.1 and 1.2. Also, please bring your class fees and pay in the office. I also have deadlines to meet.